Strategy

Breadth or depth? How to know you are ready to specialize

Problems can arise in choosing too soon, with too little experience in your field, or defining it too narrowly for instance. However, the key to reaping the advantages of specializing is not simply in the choice, it is in bringing focus to your sales and marketing efforts.

Fashion disasters and guidelines for the solopreneur

How we dress is so much more casual today than it was in the past. For many people jeans and a t-shirt are perfectly acceptable options for the workplace.

What if your contract is not renewed?

The end of a client relationship can happen for many reasons outside your control. How much of your revenue is that one client? If it is more than 20% you may be in for hard times ahead.